Lidl Conscious Nutrition Pop-up
To present Lidl Bulgaria's Conscious Nutrition initiatives, we created an unforgettable grocery experience.
Visitors had the chance to scan barcodes to learn about Lidl’s initiatives in recycling, reducing salt and sugar in their products, testing fruits and vegetables, the benefits of whole grains, and exploring meat and dairy alternatives.
They also discovered the secrets behind the "Nutri-Score" system and the "planetary diet." Guests even had the chance to vote on meat consumption.
